Where data, technology, and craft are judged by real-world outcome.
Not a celebration of campaigns — the recognition of marketing as a measurable, accountable, and intelligent discipline. Inaugural South India Edition.
For decades, Indian marketing awards rewarded creativity, craft, and aesthetics. But the discipline has fundamentally changed — built today on data pipelines, attribution models, AI-led personalisation, and measurable business outcomes. No major Indian award was built to evaluate it.
Prajna is Sanskrit for wisdom and intelligence. We celebrate the depth of thinking behind the work — not its flashiness.
Evaluation focuses on how enterprises and academic institutions put data and technology at the core of their marketing: revenue lift, customer acquisition cost, retention, conversion velocity, and the financial signal of marketing done well.
Where the work is measured
CMOs are now accountable for pipeline, payback, and platform efficiency — not just brand recall.
A new generation of operators speaks in cohorts, signals, and measurable impact. They deserve a stage built for their language.
Recognition systems define aspiration. By rewarding outcomes, Prajna shapes what "good" looks like for the next decade.
Every entry is scored on four dimensions and audited by an independent jury of CMOs, agency leaders, academics, and practitioners. When 40% of the score is reserved for measurable outcomes, an award stops being a beauty contest and becomes a benchmark.
"The framework is published, peer-reviewed, and defensible — making Prajna's recognition portable, comparable, and built to last."
Depth of understanding the business problem
Rigor and quality of data analysis
Smart, purposeful use of the tech stack
Quality of strategic decisions made
Execution path and implementation
Measurable outcomes and impact
Recognition spans brands, agencies, startups, and academia — each entry judged by the same outcome-first standard.
Sponsor visibility runs well beyond the event day: an 8-week integrated campaign across paid social, founder amplification, partner and jury networks, owned media, and earned coverage — followed by an 8-week post-event carry-forward including the Prajna Report 2026.
50% due on commitment to lock the slot and trigger naming-rights activation. Remaining 50% payable by July 15, 2026. A formal agreement is issued on receipt of the first installment.
The inaugural South India Edition gathers at one of Kochi's premier convention venues — spacious, elegant, and easy to reach, with ample parking.
Chakolas Pavilion
1, NH 966A, North Kalamassery, HMT Colony
Kalamassery, Ernakulam, Kochi
Kerala 683104, India
Friday, August 14, 2026
~10 km from Kochi city centre · 25 km from Cochin International Airport · Kalamassery Metro nearby.
Tell us the problem, the data, the technology, and — above all — the outcome. Every entry is scored against the published Prajna framework.
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200–300 senior marketing decision-makers. Register to attend, or to explore a sponsorship tier.
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Thank you for registering for Prajna Awards 2026. A confirmation is on its way to your inbox — we look forward to seeing you in Kochi.
Next step: a 15-minute consultation call to identify the tier that best matches your objectives.